Google AdWords

Metron creates and manages high-performing Google Ads campaigns that help businesses generate qualified leads, increase website traffic, and maximize their advertising investment.

Google Ads Management Services

When your customers are searching for products or services online, Google Ads puts your business in front of them at the exact moment they’re ready to take action. At Metron, we create and manage strategic Google Ads campaigns that are designed to increase visibility, generate qualified leads, and deliver measurable results. Whether your goal is to drive more phone calls, website inquiries, online sales, or in-store visits, our team develops data-driven campaigns tailored to your business objectives and budget. From keyword research and compelling ad copy to audience targeting, bid management, conversion tracking, and ongoing optimization, we continuously refine your campaigns to maximize your return on investment. With transparent reporting and proactive management, Metron takes the complexity out of Google Ads so you can focus on running your business while we help you attract more of the customers who matter most.

Campaign Options

The following campaigns are main focuses for non ecommerce ad campaigns and the most common for AdWords Services. It also does not include retargeting campaigns which coincide with the ones listed here once data is collected. 

(PMax) campaign

A Performance Max (PMax) campaign is a type of campaign in Google Ads that uses Google’s AI to show your ads across all Google properties from a single campaign. Instead of creating separate campaigns for Search, Display, YouTube, Gmail, Discover, and Maps, Performance Max combines them into one and automatically optimizes where your ads appear to generate the best results.

Where PMax Ads Can Appear

Your ads may show on:

  • Google Search
  • Google Display Network
  • YouTube
  • Gmail
  • Google Discover
  • Google Maps
  • Google Shopping (for eCommerce businesses)

How Performance Max Works

You provide Google with:

  • Headlines
  • Descriptions
  • Images
  • Logos
  • Videos (or Google will often create simple ones)
  • Audience signals (who you think your customers are)
  • Conversion goals (phone calls, leads, purchases, form fills, etc.)

Google’s AI then:

  • Mixes and matches your creative assets.
  • Chooses who sees your ads.
  • Determines where they’ll appear.
  • Adjusts bids in real time.
  • Learns which combinations produce the most conversions.

New Search Campaign

A New Search Campaign in Google Ads is the most traditional and targeted type of advertising on Google. It displays text ads to people who are actively searching for the products or services you offer using specific keywords.

Unlike a Performance Max campaign, which automatically shows ads across many Google properties, a Search Campaign focuses primarily on the Google Search results page (and optionally Google’s Search Partners).

How a Search Campaign Works

You choose:

  • The keywords you want to target
  • Your geographic service area
  • Your daily budget
  • Your bidding strategy
  • The text of your ads

When someone searches using one of your keywords, your ad may appear at the top or bottom of the search results.

Brand Campaign

A Brand Campaign in Google Ads is a Search Campaign that targets keywords containing your own business name, brand name, or branded products/services. Its primary purpose is to ensure that when someone searches specifically for your business, your website appears prominently and you control the message they see.

For many businesses, Brand Campaigns are among the highest-converting and lowest-cost campaigns because the searcher already knows who they want.

How a Brand Campaign Works

Instead of targeting general keywords like:

  • Poo pick up
  • Dog waste removal
  • Dog poo disposal

you target searches such as:

  • Poop Genie
  • Poop Genie Poo Pick Up

If someone searches your business name, your ad appears at the top of the search results with messaging that encourages them to contact you or visit the appropriate page.

Unlike a Performance Max campaign, which automatically shows ads across many Google properties, a Search Campaign focuses primarily on the Google Search results page (and optionally Google’s Search Partners).

How a Search Campaign Works

You choose:

  • The keywords you want to target
  • Your geographic service area
  • Your daily budget
  • Your bidding strategy
  • The text of your ads

When someone searches using one of your keywords, your ad may appear at the top or bottom of the search results.

Integral Online Marketing

Over the last 13 years, we have seen it all. Thousands and thousands of dollars paid out to digital marketers, web development companies and contractors, and small businesses having nothing to show for it. Only frustration spent budgets and little to no communication after the fact.

We are taking a stand and bringing integrity back to the online marketing world. Website changes completed in less than 2 days, monthly analytics to show you what is working and even what is not. And clear and open communication to ensure goals are being met and our clients are happy with where things are going.

These things have set us apart and is what has built Metron to where it is today.

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If you are looking for a company that cares and has your back Metron is your solution. Contact us for a no obligation no cost consulation for your upcoming website and online marketing needs.

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