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Online Marketing Expert Blog
Vertical Roots Canada – A Pandemic Case Study
Case Study on Online & Social Marketing with SEO - Vertical Roots Canada Inc. Vertical Roots is the brainchild of Mike Newhook, a Business Developer, and partner with Becky Newhook, Marketing Director for Metron. This case study is a little more personal since it...
Summer Content in 5 Days
Google is all about user experience! If you are focusing on SEO and being found you are going to want to ensure you have quality content all over the internet. From the website to your social media platforms, new and quality content is going to be a highly...
PooPickers – From Zero To Hero
A Case Study on Organic Online Marketing & SEO PooPickers saw an opportunity in the dog market in the Spring of 2021. After connecting with a Calgary company, they realized the need and the open space for a service they didn’t even know existed at the time....
Hosting Your Website with Metron
If you are currently hosting with HostGator, TwoCows, GoDaddy, Blue Host or any other public hosting provider THIS BLOG IS FOR YOU! You may wonder “What is the difference between a Public Hosting Solution and Metron’s Dedicated Hosting Solution?” Well,...
Pandemic Panic? – FREE Marketing IDEAS from Metron
Being online during the pandemic has been essential for businesses. For businesses that were not online, the scramble to find an avenue to market, sell, and be found online was stressful. For some, it was thought to be a short-lived lockdown, a few...
Do It Yourself Marketing
Today everyone is a marketer. From a young person that is a social media wiz and is now ready to do your social media management to a middle-age couple that has amazingly become online marketers overnight with their new Facebook Ads and is now offering you the...
We Hate Funnels
In these stay at home COVID times, the offers and ads are coming at light-speed pace. Online marketing "experts" have popped up EVERYWHERE! If you have ever signed up for an offer via a Facebook Ad or Website you get added to that company’s automated email...
Top 3 Ways to Make the Most of Your Time as a Small Business Owner
DOWNLOAD the INFOGRAPHIC How to Create Content in COVID Isolation As a marketing agency, we understand that right now things are hard. That your business may be one that has had to close it’s doors because you are not an essential service. That your business...
Found, Known & Trusted Online
Online Marketing is the way of the future. Sure thank you cards and face to face are important but to be considered as a viable option for services or solutions; being found, known and trusted online is vital to the heartbeat of your business. In this blog we are...
Metron’s Top 5 Facebook Ad Tips
Are you running a Facebook Ad? This article is for you! We find that Facebook Ads can be AMAZING for businesses especially when you know who to target, when to target and how to target. It is true that you can WASTE hundreds and sometimes thousands of dollars on...
3 Online Marketing Keys for Online Success for Small Business in 2019
Your business is being found…but maybe not via that website home page you worked so hard to perfect! It’s the truth that more and more users are finding your business via a Google review, Facebook post or EventBright link. A website is required to provide validity and...
What’s Your Why?
How Metron Went from Surviving to Thriving! “These days when you become a Metron client you are impacting not just your own business but also impacting other entrepreneurs around the world!” The Good Old Days I remember when we bought our first business in 2005 in...
Why a Free Website?
The following are actual client experiences who reached out to Metron for help after being taken advantage of by other online marketing companies. Example 1: Paying $6000 for SEO, promised to be ranked on page 1 for Healthy Weight Loss nationally in 6 months, which...
3 Marketing Spending Keys (so you can make money)
A business knows that it must spend money to make money MOST of the time and, yet thousands of business owners think that their business is just going to become successful right out of the gate. When in actuality it takes time and investment to ensure a foundation for...
Get Found Faster – SEO 2018 Website Best Practices
It’s hard to keep up on all the algorithms that Google and other search engines put in place and require of websites these days. If you are a business owner you don’t have time to keep track of all these updates – and even if you could – updating your websites is most...
How to Spot the Spam!
Today your inbox gets FILLED with spam. If you sign up for companies offers, then sometimes daily you are receiving promotions and discounts as a “valued” member. If you are on social media then your inbox will be filled with notifications of people liking, sharing or...
User Experience – Why Facebook is following Googles Lead…
Facebook Fear The newest Facebook algorithm has people freaking out. “My Business already has low reach! Now no one will see it!” “Now I will have to pay to be seen with ads and I have no idea how to do that!” “No one is going to see my content that I work so hard to...
Is your company SEARCHABLE?
Getting your company found can be a challenge in the sea of options that now exist for consumers. With 85% of consumers searching for products and services online your company cannot afford to NOT be found. Search Engine Optimization has gone through many phases and...
Facebook Lead Generation – Pros and Cons
Lead generation is a very hot topic and leads these days are invaluable. The dictionary definition for Lead Generation is “the action or process of identifying and cultivating potential customers for a business's products or services.” The key word for this is...
5 Questions to Keep Your Marketing Company Accountable
When hiring a marketing company, you as the business owner expect them to be the professionals. You expect that they understand the market and online marketing world. So, with expectation for leads, sales and expansion you hire the best sounding company for you....
The What, Why and When of Landing Pages
If you are doing any type of online marketing then you have heard the term “landing pages.” They are highly convertible and sometimes the BEST way to optimize an ad. In this blog I am going to help you, the local business owner learn what they are, why you need them...
Marketing: Your Ideal Client
Who is your perfect client? Do you know your demographic? Do you know who your ideal buyer is? Last week, Earls made the announcement they're starting to sourcing their beef differently. They will be the “VERY FIRST CHAIN in North America to serve only Certified...
Be an Online Superstar!
FIVE EASY PHASES TO CREATE A CONVERTING ONLINE PRESENCE Take your company from ZERO to HERO in just five phases! Having a converting online presence is a MUST for businesses wanting to generate leads, build trust with future clients and stay on top of mind with...
Traditional vs. Online Marketing
With the disappearance of the phone book and the high price of newsprint, traditional advertising budgets continue to shift towards online marketing. Let's break down the two and help you determine where your next marketing dollar should go. What is Online Marketing?...
The Impact of Negative Social Media
Social Media Services Calgary One of THE biggest issues we face with clients is a fear of bad comments being posted on their social media platforms. When a client signs up for online marketing maintenance, we give them fair warning that an unhappy customer, past or...
Basic Google Analytics
For small businesses working to build an online presence through website, social media or email marketing, it's a MUST to track analytics. Analytics is the place to find out how things are working and if customers are responding to your posts, campaigns and...
The Star Wars Marketing Model
Over the holidays a few years ago we took our boys to see the most recent Star Wars movie. It was likely going to be the highest grossing film of all time and my children (who did not grow up in a Star Wars focused household) are now locked in with lego, video games,...
The Illusive First Page of Google
Have you spend money trying to get to the first page of Google? Were there empty promises about getting you on the first page of Google? Is the first page of Google your main focus? If you answered yes to any of these questions, this blog post is for you! The...
How to Convert Online
It can be challenging to be found, noticed and seen as a valid option for potential customers online. There are many ways to do this but we'd like to simplify the process for you. Here's how, as a small or start up business, to begin converting online visitors into...
Which SEO Superhero are YOU?
Things have changed and the superheroes of old now lack the 'power' to save. A hero to the rescue saving the girl from the burning building no longer excites or impresses. Today it’s all about the stealth technology, team work and super powers our parents never...
