Our Blog
5 Questions to Keep Your Marketing Company Accountable
When hiring a marketing company, you as the business owner expect them to be the professionals. You expect that they understand the market and online marketing world. So, with expectation for leads, sales and expansion you hire the best sounding company for you....
The What, Why and When of Landing Pages
If you are doing any type of online marketing then you have heard the term “landing pages.” They are highly convertible and sometimes the BEST way to optimize an ad. In this blog I am going to help you, the local business owner learn what they are, why you need them...
Marketing: Your Ideal Client
Who is your perfect client? Do you know your demographic? Do you know who your ideal buyer is? Last week, Earls made the announcement they're starting to sourcing their beef differently. They will be the “VERY FIRST CHAIN in North America to serve only Certified...
Be an Online Superstar!
FIVE EASY PHASES TO CREATE A CONVERTING ONLINE PRESENCE Take your company from ZERO to HERO in just five phases! Having a converting online presence is a MUST for businesses wanting to generate leads, build trust with future clients and stay on top of mind with...
Traditional vs. Online Marketing
With the disappearance of the phone book and the high price of newsprint, traditional advertising budgets continue to shift towards online marketing. Let's break down the two and help you determine where your next marketing dollar should go. What is Online Marketing?...
The Impact of Negative Social Media
Social Media Services Calgary One of THE biggest issues we face with clients is a fear of bad comments being posted on their social media platforms. When a client signs up for online marketing maintenance, we give them fair warning that an unhappy customer, past or...
Basic Google Analytics
For small businesses working to build an online presence through website, social media or email marketing, it's a MUST to track analytics. Analytics is the place to find out how things are working and if customers are responding to your posts, campaigns and...
The Star Wars Marketing Model
Over the holidays a few years ago we took our boys to see the most recent Star Wars movie. It was likely going to be the highest grossing film of all time and my children (who did not grow up in a Star Wars focused household) are now locked in with lego, video games,...
The Illusive First Page of Google
Have you spend money trying to get to the first page of Google? Were there empty promises about getting you on the first page of Google? Is the first page of Google your main focus? If you answered yes to any of these questions, this blog post is for you! The...
How to Convert Online
It can be challenging to be found, noticed and seen as a valid option for potential customers online. There are many ways to do this but we'd like to simplify the process for you. Here's how, as a small or start up business, to begin converting online visitors into...
Which SEO Superhero are YOU?
Things have changed and the superheroes of old now lack the 'power' to save. A hero to the rescue saving the girl from the burning building no longer excites or impresses. Today it’s all about the stealth technology, team work and super powers our parents never...
How to Avoid the Top 4 Website Mistakes
The first 10 seconds of a website visit are critical for a user's decision to stay or leave, according to the Nielson Norman Group studies. When designing a new site or updating your current one, here are four things to help ensure the user sticks around long enough...
The Social Media Fad
Social media must be a lifestyle, not a fad. It's something most businesses need help with! It's something that should be thoughtfully done daily with assistance from professionals. As a business owner, you spend your days running your business, taking appointments,...
Online Presence Will Make or Break Your New Business
Twenty years ago when you started a business, one of the first things you did was get a telephone. Without it, no one could contact you! It was pertinent to your company's success. Today, there is a new must have for all businesses - an online presence! With 81% of...
Why Not a $250 Website?
You can currently go on Odesk or Kijijij and buy a website for about $250. Wow, what a deal right? WRONG! Far too often we help clients who've come to us from a terrible experience and wasted money on these 'great deals' for their website. Here are four reasons to...
Content Creation Creates Value!
A website and online presence don't mean much unless you have something to offer visitors. To reach the masses, it's not about blasting specials, products, and services over and over again online. Whatever your industry or service is, find your unique voice and share...
Google Algorithms and Updates
All the tech talk can be a little confusing, right?! So much is lost in translation. We know small businesses often feel lost. I mean, the very word 'algorithm' can make one weak in the knees. A graphic designer wants to design, a painter wants to paint and it's most...
Pay to Play Online
We love going to the movies! You enter the theatre, sit back with your popcorn and candy, relax and enjoy the show. In 90 minutes the movie is over and you're happy and satisfied – the movie was enjoyable, the snacks were tasty and now you can get on with whatever...
Fresh Content Creation
An overwhelming amount of content is available on the web! You can find pretty much anything you need on any topic. For your business, the question is: "Are you a part of the information and content creation in your industry?" We understand your concerns when talking...
Birthing your Business
So you’ve decided to start your own company or small business – how exciting! The conception of your idea has now been fully visualized and you're ready to form it all into an amazing offering. As a mother of two, I found the most exciting parts of the baby birthing...
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