The Star Wars Marketing Model

The Star Wars Marketing Model

Over the holidays a few years ago we took our boys to see the most recent Star Wars movie. It was likely going to be the highest grossing film of all time and my children (who did not grow up in a Star Wars focused household) are now locked in with lego, video games,...
Birthing your Business

Birthing your Business

So you’ve decided to start your own company or small business – how exciting! The conception of your idea has now been fully visualized and you’re ready to form it all into an amazing offering. As a mother of two, I found the most exciting parts of the baby...