Basic Google Analytics

Basic Google Analytics

For small businesses working to build an online presence through website, social media or email marketing, it’s a MUST to track analytics. Analytics is the place to find out how things are working and if customers are responding to your posts, campaigns and ads....
The Star Wars Marketing Model

The Star Wars Marketing Model

Over the holidays a few years ago we took our boys to see the most recent Star Wars movie. It was likely going to be the highest grossing film of all time and my children (who did not grow up in a Star Wars focused household) are now locked in with lego, video games,...