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Online Marketing Expert Blog

Found, Known & Trusted Online

Online Marketing is the way of the future. Sure thank you cards and face to face are important but to be considered as a viable option for services or solutions; being found, known and trusted online is vital to the heartbeat of your business. In this blog we are...

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Metron’s Top 5 Facebook Ad Tips

Are you running a Facebook Ad? This article is for you! We find that Facebook Ads can be AMAZING for businesses especially when you know who to target, when to target and how to target. It is true that you can WASTE hundreds and sometimes thousands of dollars on...

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What’s Your Why?

How Metron Went from Surviving to Thriving! “These days when you become a Metron client you are impacting not just your own business but also impacting other entrepreneurs around the world!”  The Good Old Days I remember when we bought our first business in 2005 in...

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Why a Free Website?

The following are actual client experiences who reached out to Metron for help after being taken advantage of by other online marketing companies.  Example 1: Paying $6000 for SEO, promised to be ranked on page 1 for Healthy Weight Loss nationally in 6 months, which...

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3 Marketing Spending Keys (so you can make money)

A business knows that it must spend money to make money MOST of the time and, yet thousands of business owners think that their business is just going to become successful right out of the gate. When in actuality it takes time and investment to ensure a foundation for...

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How to Spot the Spam!

Today your inbox gets FILLED with spam. If you sign up for companies offers, then sometimes daily you are receiving promotions and discounts as a “valued” member. If you are on social media then your inbox will be filled with notifications of people liking, sharing or...

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Is your company SEARCHABLE?

Getting your company found can be a challenge in the sea of options that now exist for consumers. With 85% of consumers searching for products and services online your company cannot afford to NOT be found. Search Engine Optimization has gone through many phases and...

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Marketing: Your Ideal Client

Who is your perfect client? Do you know your demographic? Do you know who your ideal buyer is? Last week, Earls made the announcement they're starting to sourcing their beef differently. They will be the “VERY FIRST CHAIN in North America to serve only Certified...

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Be an Online Superstar!

FIVE EASY PHASES TO CREATE A CONVERTING ONLINE PRESENCE Take your company from ZERO to HERO in just five phases! Having a converting online presence is a MUST for businesses wanting to generate leads, build trust with future clients and stay on top of mind with...

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Traditional vs. Online Marketing

With the disappearance of the phone book and the high price of newsprint, traditional advertising budgets continue to shift towards online marketing. Let's break down the two and help you determine where your next marketing dollar should go. What is Online Marketing?...

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Basic Google Analytics

For small businesses working to build an online presence through website, social media or email marketing, it's a MUST to track analytics. Analytics is the place to find out how things are working and if customers are responding to your posts, campaigns and ads....

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The Star Wars Marketing Model

Over the holidays a few years ago we took our boys to see the most recent Star Wars movie. It was likely going to be the highest grossing film of all time and my children (who did not grow up in a Star Wars focused household) are now locked in with lego, video games,...

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How to Convert Online

It can be challenging to be found, noticed and seen as a valid option for potential customers online. There are many ways to do this but we'd like to simplify the process for you. Here's how, as a small or start up business, to begin converting online visitors into...

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Which SEO Superhero are YOU?

Things have changed and the superheroes of old now lack the 'power' to save. A hero to the rescue saving the girl from the burning building no longer excites or impresses. Today it’s all about the stealth technology, team work and super powers our parents never...

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How to Avoid the Top 4 Website Mistakes

The first 10 seconds of a website visit are critical for a user's decision to stay or leave, according to the Nielson Norman Group studies. When designing a new site or updating your current one, here are four things to help ensure the user sticks around long enough...

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The Social Media Fad

Social media must be a lifestyle, not a fad. It's something most businesses need help with! It's something that should be thoughtfully done daily with assistance from professionals. As a business owner, you spend your days running your business, taking appointments,...

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Why Not a $250 Website?

You can currently go on Odesk or Kijijij and buy a website for about $250. Wow, what a deal right? WRONG! Far too often we help clients who've come to us from a terrible experience and wasted money on these 'great deals' for their website. Here are four reasons to...

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Content Creation Creates Value!

A website and online presence don't mean much unless you have something to offer visitors. To reach the masses, it's not about blasting specials, products, and services over and over again online. Whatever your industry or service is, find your unique voice and share...

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Google Algorithms and Updates

All the tech talk can be a little confusing, right?! So much is lost in translation. We know small businesses often feel lost. I mean, the very word 'algorithm' can make one weak in the knees. A graphic designer wants to design, a painter wants to paint and it's most...

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Pay to Play Online

We love going to the movies! You enter the theatre, sit back with your popcorn and candy, relax and enjoy the show. In 90 minutes the movie is over and you're happy and satisfied – the movie was enjoyable, the snacks were tasty and now you can get on with whatever...

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Fresh Content Creation

An overwhelming amount of content is available on the web! You can find pretty much anything you need on any topic. For your business, the question is: "Are you a part of the information and content creation in your industry?" We understand your concerns when talking...

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